When one thinks of marketing and mixed martial arts(MMA), they think the only thing that is done is putting together an integrated marketing communicatons package for a variety of purposes. The packages are used to promote not only fights but also the company itself. The UFC was and is a perfect example of how something as simple as social media can be used to turn MMA from a niche product into one of the biggest sports in the world.
To explain more here is a video of UFC C.M.O Bryan Johnston explaining what is done in more detail at the 2012 IAB MIXX conference. Sorry for the shitty quality but the video was shot with my phone.
To explain more here is a video of UFC C.M.O Bryan Johnston explaining what is done in more detail at the 2012 IAB MIXX conference. Sorry for the shitty quality but the video was shot with my phone.
No comments:
Post a Comment